HEALTHCARE MARKETING CAMPAIGN
- Industry
- Healthcare / Biologics
- Project Type
- SEO, AI SEO, AEO, GEO & Content Marketing
- Duration
- 5 months (Jan–May 2026 vs previous period)
- My Role
- Project Management & Coordination
A biologics and healthcare brand competing in a crowded market. The strategy went beyond classic SEO — optimising for how AI search engines read, cite and answer.
The Context
so, what was actually going on?
An innovative healthcare company with limited organic visibility, technical SEO issues, and almost no presence in AI-powered search experiences like ChatGPT, Gemini and Perplexity.
The Challenge
what needed solving?
Build organic visibility in a competitive, high-trust market — across both traditional search and AI answer engines.
The Objective
what were we trying to change?
Improve rankings for commercial healthcare keywords, fix the technical foundation, and build topical authority strong enough for AI engines to cite.
The Approach
okay. what do we do about it?
A structured framework: full technical SEO audit and fixes, AI SEO / AEO / GEO optimization for answer engines, and a content strategy built on topic clusters around the brand's products and solutions.
- Technical SEO audit: crawlability, indexing, site structure, page speed
- AEO/GEO optimization for ChatGPT, Gemini, Claude and Perplexity visibility
- Topic clusters and authority-building content for high-intent healthcare keywords
My Contribution
what did i actually own?
Project management and coordination across the engagement — keeping the technical, content and AI-optimization tracks aligned and moving, and making sure reporting told the client what changed and why.
The Results
and then the numbers started talking.
+112%
Organic Users
Jan–May 2026 vs previous period · overall project result
+132%
Organic Sessions
Overall project result
+98%
Organic Views
Overall project result
+197%
Total Website Users
Overall project result
- Organic users increased 112%
- Organic sessions increased 132%
- Organic views increased 98%
- Direct traffic increased 254%
- Referral traffic increased 345%
- Total website users increased 197%
- Total sessions increased 188%
Overall project results delivered by the agency team; my role was project management and coordination across the workstreams.
Learnings
so, what did we learn?
Search is no longer ten blue links. The brief now includes being quotable by machines.