TRAINING BUSINESS SEO
- Industry
- First Aid & CPR Training
- Project Type
- SEO, Technical SEO & Content Optimization
- Duration
- 6 months (Oct 2025–Mar 2026 vs Apr–Sep 2025)
- My Role
- Project Management & Coordination
A first aid & CPR training business with strong programs and a website mostly found through branded search. Six months later, organic users were up 99.33%.
The Context
so, what was actually going on?
Most visitors arrived via branded search, direct traffic and referrals — valuable non-branded search demand was going to competitors.
The Challenge
what needed solving?
Turn an underperforming organic channel into a consistent source of high-intent visitors actually looking for CPR and first aid courses.
The Objective
what were we trying to change?
Improve organic visibility for non-branded, high-intent keywords and increase engagement from visitors ready to enrol.
The Approach
okay. what do we do about it?
Fix the SEO foundation first (technical audit, crawlability, mobile, GA4 reporting), then target high-intent CPR, first aid and local certification keywords, then optimise key pages for both rankings and engagement.
- Complete technical SEO audit and site architecture fixes
- High-intent keyword targeting: CPR training, first aid certification, local course terms
- Rewritten meta titles, improved heading structure, stronger internal linking and CTAs
My Contribution
what did i actually own?
Project management and coordination across the technical, content and reporting workstreams for the engagement.
The Results
and then the numbers started talking.
748 → 1,491
Organic Users
+99.33% · GA4 6-month comparison
1,275 → 2,271
Sessions
+78.12%
2,958 → 6,374
Page Views
+115.48%
4m 58s → 6m 12s
Avg. Session Duration
74 seconds more per visit
11.61% → 8.01%
Bounce Rate
−3.6 pts improved
- Organic users: 748 → 1,491 (+99.33%)
- New users: 713 → 1,462 (+105.05%)
- Sessions: 1,275 → 2,271 (+78.12%)
- Page views: 2,958 → 6,374 (+115.48%)
- Avg. session duration: 4m 58s → 6m 12s
- Bounce rate: 11.61% → 8.01%
Overall project results delivered by the agency team; my role was project management and coordination.
Learnings
so, what did we learn?
Qualified traffic beats big traffic. 99% growth matters more when the visitors were already looking for exactly what you sell.